Manufacturing.net Profiles Industrial CRM Leader Commence

Industrial CRM Leader Commence Profiled in Manufacturing.net

In Manufacturing.net, manufacturing journalist Thomas R. Cutler notes, ?Some ERP vendors offer industry specific CRM solutions; many do not. Bolt-on generic CRM solutions are frequently sold as the panacea; few are.?

 Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg), developers of a stand alone industrial CRM solution, suggested that most ERP companies offering CRM have shortfalls.   ?Managing the sales cycle and sales representative performance, marketing campaign management and integration with customer support are not provided by ERP tools,? he said.   CRM is not the strength for most ERP systems, which often utilize an add-on module but are rarely a full CRM package. In many cases, industrial customers who require full CRM capabilities are relegated to third party products or services.

Stand alone industrial CRM solutions provide effective lean CRM processes as long as the vendor truly understands the nuances and idiosyncrasies of the manufacturing sector; most do not. Generic databases do not address central issues facing all industrial operations.  According to Caretsky, ?Smart industrial organizations gather several key data points during customer research, which helps to define a CRM profile.?

According to Cutler, ?Expertise in industrial CRM is more significant than whether fully integrated in an ERP system or stand alone industrial CRM; vendor experience in industrial sales and marketing trumps the selection of technology.?  The complete feature article may be read at http://manufacturing.net/article/CA6363848.html.

Commence offers industrial companies complete ?Freedom of Choice? to select the solutions and platform that best meets the business requirements of manufacturers and distributors. The comprehensive CRM Industrial application suite is available for use on premise or on-demand as a hosted service.  Industrial leaders often build departmental CRM solutions with the award winning Commence Industrial CRM Framework. These choices are why so many industrial companies choose Commence as the solution for managing customer relationships.  All Commence Industrial solutions support mobile or wireless connectivity and integration to back-office accounting and ERP systems.

Commence Corporation

www.commence.com/mfg/

Larry Caretsky

Marketing@commence.com

732-380-9100

Why does every company need a CRM (Customer Relationship Management)?

First, let?s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationships. Sales, Marketing, Accounting and Customer Service can all be tied together with a powerful, centralized CRM software made to retain customer loyalty, increase revenue, deliver consistent and efficient customer service, and finally, evaluate which customers to focus on.

Basically, every company has customers, and every company should maintain some basic information about those customers such as names, addresses, purchases, contracts, invoices, etc. Therefore every company should have at least some basic "CRM Technology" to track and serve their customers. Even small businesses use Outlook, Quicken or other applications for this purpose. If you use Microsoft Outlook for your daily communications, calendaring, tasks and appointments and need a way to track sales leads and opportunities, to share data across sales representatives, to improve the understanding of your sales process, to communicate with a broad groups of people on a one to one basis, to improve your business process in the most important area ? sales, and need a reporting system that beats multiple excel spreadsheets, then you need a complete CRM solution.

Why ? Because a CRM software can increase profitability for your business by reducing current operating costs, usually in the call center or distribution system, and by increasing customer value through smarter marketing using customer data to increase customer profitability.

Can you do it without a CRM ? Probably, but not as efficiently because only a CRM is built to take care of Customer personal needs ?centrally?, meaning that by using a single software, all the employees of the same company can access an organised database via Internet, where sales, customer service and management have access to the same customer data using tools such as ?Sales Force Automation? (provides Lead Management, Opportunity Management, Account and Contact Management, Reports and Dashboards specifically useful for your organization's sales team), ?Customer Support and Services? (provides Ticket Management, Knowledge Base, E-mail Notifications specifically useful for your organization's customer support team.), ?Marketing Automation? (provides Lead Management, Mailing Lists, E-mail/Mail Merge templates, Product Management, specifically useful for your organization's marketing team.), ?Inventory Management? (provides Products, Price Books, Vendors, Quotes, Purchase Orders, Sales Orders, and Invoices specifically useful for integrating your organization's sales, inventory, and accounting processes and enhance the sales effectiveness.) , providing a complete integration between pre-sales, post-sales, procurement, fulfillment, and other business processes within your organization.

In other words, a good CRM software will help you build customer relationships by setting mutually satisfying goals between organization and customers, establishing and maintaining customer rapport and producing positive feelings in your organization and for the customers.

Organizations that implement CRM and turn their business into e-businesses will find their competitors' customers ready to welcome them with a "smile". According to a study by IT Consulting firm Aberdeen - "The winners in this new economy will be those companies that can effectively leverage the Internet to redesign, automate and integrate all business operations".
Take the plunge!

Either jump on board with CRM and invest, knowing you need it, or get out the calculator and pencil and start adding up what you?re going to lose!

One thing is for certain ? a few short months after implementing your CRM solution, you?ll wonder how on earth you ever got by without it!
http://www.momentustech.ca

Microsoft CRM Customization

Microsoft CRM customization techniques are very diversified and based on the whole spectrum of recent Microsoft technologies. The main terms you should know are: Microsoft CRM SDK 1.2 and Visual Studio.Net 2003. And of course you should be familiar with all the legacy internet technologies, such as HTML, XML, XSLT, JavaScript and be good C#/VB/Net developer.

If you are developer who is asked: how do we customize Microsoft CRM read this and you will have the clues on where to look further.

1. Microsoft CRM SDK this is software development kit with C# and partly VB.net examples it is supported by Microsoft Business Solutions technical support. It is all web services based calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred customization scenarios and this should be easily upgradeable customization.

2. Legacy SQL Data integration. This is also easy and safe. If you have SQL database, sitting on the same or linked SQL Server you can create ASPX .Net application and simply integrate it into CRM. You can place it on the navigation bar or menu in isv.config please refer to MS CRM SDK

3. Legacy ASP integration this is somewhat more sophisticated. You have to deploy HTTP handler to be a middle party between CRM which is .Net based and ASP which is legacy IIS. The trick is you have to have INI file with security settings to penetrate into MS CRM with proper credentials, calling web service.

4. Microsoft Exchange Programming. Microsoft CRM has Exchange connector which moves CRM incoming email to MS if it has GUID in its subject. You can alter this logic (for instance - move email to CRM if it doesnt have GUID but it is from the sender who is contact or account in MS CRM). Refer to MS Exchange SDK onsyncsave event handling. Then simply apply some MS CRM SDK programming

5. Direct SQL touch in #4 above I described you the scenario with MS Exchange handlers this would be ideal world if MS CRM SDK does the job. But in real world this is not always true you have to do direct flags correction in CRM database (like making Activity closed, moving email attachments/octet streams, etc). This is not supported by MBS technical support but you can rescue to this technique if you have to make job done.

6. MS CRM Customization tool you can feel free to use this this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

Happy customizing! if you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, California, Colorado, Texas, New York, Georgia and Florida, Canada, UK, Australia, Brazil, Mexico (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Microsoft Great Plains & CRM in Transportation & Logistics overview

 

Microsoft Business Solutions Great Plains and MS CRM (client relation management system) are very popular in various industries and market niches. In previous article we described Microsoft Great Plains implementation for transportation & logistics company. Having more material, we would like to share with you how you can leverage Microsoft Business Solutions products to automate your business. Well try to be both technical and business processes specific and be laconic to comply the rules of tiny article.

• Cargo/Shipment Tracking System. Transportation & Logistics industry is pretty mature and you more likely have industry standard (like Efreight) or custom system. So, if you plan to implement new ERP it should be tightly integrated with your cargo tracking system.

• Customer Base. This is the question of the core application. If you have to sell to a large number of prospects and track their relatively small shipments you should first consider Microsoft CRM, which has Sales and Service modules. In this case you should enable shipment status lookup from MS CRM screens. In the case when you ship to limited number of large customers you are focusing on the profitability of the shipments and looking at Great Plains as the core system.

• Agent Settlement. This seems to be logistics industry feature. You use agents and settle their AR/AP invoices on the monthly or weekly basis. In Great Plains you should use customer/vendor consolidation, available for Great Plains Professional version. Plus you will need Great Plains Dexterity or .Net customization to link SOP and POP invoices in the settlement process.

• eConnect. Each logistics business has unique business processes and this is why we see software developers in staff plus strong IT department. This makes eConnect (Microsoft Great Plains SDK) very popular among logistics companies. You can create Great Plains objects: Customers, Invoices, Purchase Orders, etc. Plus it allows you to eliminate GP licenses cost you can have users work with Great Plains through web forms

• Integration Technology. In the case of both Great Plains and Microsoft CRM you use MS SQL Server linked server technology. Then you deploy MS CRM SDK, Dexterity, Heterogeneous Stored Procedures.

• Programming Tools. You use Visual Studio.Net to program MS CRM lookups, in some cases you can use WebMatrix, but we do not recommend tools, which do not have rich debugging features.

• Reporting. Crystal Reports is the tool of choice. You should create heterogeneous SQL view and base you Crystal Report on this view. Microsoft CRM security suggests you to use MS CRM SDK or built-in Crystal Reports Enterprise to comply.

• MS CRM Messaging. Microsoft CRM Exchange connector has relatively straightforward mechanism GUID in the message header. If you need advanced messaging capturing emails, based on contact email or domain you main consider advanced connector, developed and supported by Alba Spectrum Technologies. In some cases you would like to use Lotus Notes Domino as email server this is also possible.

You can always have us help you, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is consultant and CTO in Alba Spectrum Technologies ( http://www.albaspectrum.com ) Microsoft Business Solutions partner, serving clients in Illinois, New York, California, Florida, Georgia, Texas, Arizona, Virginia, Minnesota, Canada, UK, Europe, Australia, Asia, Russia. He is Microsoft Great Plains certified master, Great Plains Dexterity, Microsoft CRM SDK C#.Net, Crystal Repots developer.

help@albaspectrum.com